#RIPGRPs: Evolving the Metrics That Move Us Forward
Why Sun Chips’ Biodegradable Ad Campaign is Likely to Boost Sales
Don’t Just Tell Me, Entertain Me! - Transmedia in Advertising
The Resurgence in the U.S. Online Auto Insurance Industry
To say that the U.S. online auto insurance industry grew last year would be an understatement. It didn’t just grow – it erupted like Iceland’s Eyjafjallajokull volcano. Ok, maybe I’m being a little dr...
A Look Back at the Digital Year in Canada
Four Times Zero Is Still Zero
Unified Digital Measurement™: Not Just Another Pretty (Hybrid) Face
By now, many in the digital space have heard of Comscore’s Media Metrix 360 initiative. This represented a major enhancement to Comscore’s original panel-only audience measurement approach, where we b...
Comscore Debuts Video Measurement in Asia-Pac
The Varying Impact of Ad Frequency in the Digital Environment
The Relaunch of Syfy: When Search Shapes the Brand
Four Ways to Improve Display Advertising
Chatroulette Takes the College Crowd by Storm
ARS Findings for Retailers: Focus on Advertising Creative Can Yield Big Div...
The Sad Plight of Small Businesses
ePharma Summit 2010 and the Importance of Metrics
Update on the Evolution of Comscore Media Metrix 360
2009: Another Strong Year for Facebook
Advertising Effectiveness 101
The Click and Affiliate Marketing