Currency for How Media Actually Works Today
Four Times Zero Is Still Zero
Unified Digital Measurement™: Not Just Another Pretty (Hybrid) Face
Comscore Debuts Video Measurement in Asia-Pac
Last week, Comscore announced the launch of our video measurement service in six markets in the Asia-Pacific region - Australia, China, Hong Kong, Japan, Malaysia and Singapore - expanding our measure...
The Varying Impact of Ad Frequency in the Digital Environment
The Relaunch of Syfy: When Search Shapes the Brand
Four Ways to Improve Display Advertising
Last week I spoke at the annual ARF Re:Think Conference on the topic of how to improve the monetization of display ads. It’s a common refrain in our industry that, despite the many virtues of the Inte...
Chatroulette Takes the College Crowd by Storm
ARS Findings for Retailers: Focus on Advertising Creative Can Yield Big Div...
The Sad Plight of Small Businesses
ePharma Summit 2010 and the Importance of Metrics
Update on the Evolution of Comscore Media Metrix 360
2009: Another Strong Year for Facebook
Advertising Effectiveness 101
The Click and Affiliate Marketing
Comscore Celebrates a Decade of Innovation
Facebook Surpasses 100 Million U.S. Visitors in November!
No Time to Lose for Online Retailers
Zhu Zhu Pets: The Season's Hot Holiday Toy