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How do you define a "brand?" Traditionally when you think of a brand, you might envision a logo, a sponsorship, perhaps even an ad campaign. The American Marketing Association defines a brand as a "na...
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Hello, my name is Frank Findley and I’m the VP Research at ARSgroup, which just this past week was acquired by Comscore. ARSgroup is a leading communications research agency specializing in the measur...
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