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Scoring on the Madness of March

Ad Optimization and Cutting Through the Noise in a Crowded Media Year

Unlocking the Potential of Livestreaming: Proximic by Comscore's New Patent...

In an era defined by digital disruption and rapid technological advancement, livestreaming has taken the video world by storm, captivating audiences and transforming how we engage with media.

Comscore & Nexstar Reach Multi-Year Agreement for Linear & Cross-Platform A...

3 Ways Political Advertisers Can Win With CTV in 2024

Golden Globes, Oscars and More: Reaching your Audience

With the Golden Globes and Emmy Awards shows behind us, awards show season is now in full swing. Check out these Comscore insights delving into the year-over-year engagement on both earned and owned s...

It’s All About Audience Reach Across Screens: Key Themes from CES 2024

5 Surprising Audiences Watching the Big Game

Top Trends to Keep an Eye on in 2024

New Comscore Reports Illustrate Measurement Stability to Enhance TV Campaig...

Concert Movies Sing at The Box Office!

Enter Generative AI Search

Generative AI: writing, editing and designing in 2023

Football Sees Another Week of Success in Albany-Schenectady, NY

Football Fans are in Mid-Season Form in Minneapolis-St. Paul, MN

Three key insights for podcast advertising, in a privacy-centric landscape

Football Coverage Shines on Broadcast & Cable in Sacramento, CA

What marketers should know about the future of cross-platform measurement