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Celebrating Comscore’s 25th Anniversary

When Comscore was founded in 1999, our industry looked starkly different than it does today. The year we launched, there was no Retail Media or CTV, and none of us spent time managing multiple streami...

A Travel Portal Renaissance

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Revolutionizing Alcohol Advertising for CTV with Proximic by Comscore’s LDA...

Advertising in age-restricted industries like alcohol and gambling faces unique regulatory hurdles, complicating the scaling of ad targeting across different screens. Connected TV (CTV) has emerged as...

Expanding Fast

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Comscore’s Advocacy and Political Solutions Yielding Client Success for Vot...

Who’s Watching Those Political Ads Anyway?

Unlocking Potential at the Upfronts

Beyond Screens and Markets

Consumer Trends to Know from ARF Shopper 2024

Third-Party Cookie Deprecation Is Still on the Horizon. Keep Your Foot on t...

Navigating the Future of Publishing

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