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While the Upfront season is in full swing, the focus of this pivotal media-buying event is undergoing a material evolution. Once dominated by content sizzle reels focused solely on linear TV, the Upfr...

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Third-Party Cookie Deprecation Is Still on the Horizon. Keep Your Foot on t...

The digital advertising landscape is shifting again and preparing for a future without third-party (3P) signals remains more critical than ever. Google announced yesterday that it will delay the depre...

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Comscore and Thece Partner To Measure Advertising Effectiveness on Livestre...

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ID-Free Targeting that Performs

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Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-P...

The Social Bowl: Top Brands, Influencers and Content throughout the Big Gam...

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