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Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-P...

Advertising is about the consumer journey and how to move products off shelves. Successful campaigns are designed around raising upper funnel awareness and driving lower funnel response, meaning adver...

The iOS Opportunity: Why iPhone audiences should be prioritized by advertis...

Consumer digital behaviors and technology preferences have evolved at lightning speed over the past decade. In recent years, signal loss has become a prevalent issue for advertisers attempting to reac...