More Insights

Green Monday Gains

Welcome to a Brave New Digital World

The Imminent Mobile Commerce Avalanche

Mobile devices have become a ubiquitous shopping accessory, whether for checking competitive prices on Amazon while in the store (i.e. “showrooming”) or seamlessly purchasing on your iPad from the com...

Cyber Monday By the Numbers

Thoughts on the MRC’s Viewable Impression Advisory

Looking Ahead to Key Online Spending Days for the 2012 Holiday Season

A couple of weeks back, I mentioned some of the key themes we expect to be important in the 2012 online holiday shopping season. But as we begin inching closer to Thanksgiving and the unofficial kick-...

How the “Digital Endcap” Can Help Improve Online Retailers’ Bottom Lines

4 Key Storylines for the 2012 Online Holiday Shopping Season

Marketing to Moms Online: Campaign Norms Reveals Both Targeting Efficiency...

Tectonic Shifts are Shaping the Multi-Platform Digital World

The iPhone Effect: How the iPhone 5 is Making Waves through the Smartphone...

Map Searches Shift from Desktops to Smartphones

Battling Bots: Comscore’s Ongoing Efforts to Detect and Remove Non-Human Tr...

From Post to Pin to Purchase: How TheFancy.com is Changing the Way Social M...

iPhone 5 Reaches Same Level of Online Sales in First 3 Days that iPhone 4S...

Comscore and 1871 Announce Partnership to Help Accelerate Chicago Area Star...

Value Claims Improve Advertising Effectiveness in Recessionary Times

PrivacyChoice Awards Comscore’s ScorecardResearch Highest Possible Rating