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Mobile devices are having a large impact on how consumers research and purchase online travel services. These changes, which are profound and taking place at a rapid pace, present both challenges and...

As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars R...

When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, targeting and buying efficiencies, but it’s very easy to get caught up in the pro...