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Measurement in the Evolving App Environment

Recently, a leading U.S. news publisher helped us uncover a surprisingly common issue with double-counting unique browsers across mobile applications. Double-counting browsers can cascade across all o...

5 Reasons to Start Using Direct View Today

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2013 Digital Future in Focus Series

In 2012, the digital landscape underwent a sea of change as areas such as search, social, online advertising, mobile and e-commerce each experienced dynamic shifts and disruptions. To guide you in nav...

There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rain...

What's The 'Open Rate' Of Your Social Content?

Get Mobile - Now!

Comscore Online Ad Delivery Findings Featured in the Journal of Advertising...

Viewability Benchmarks Show Many Ads Are Not In-View but Rates Vary by Publ...

As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars R...

Comscore Welcomes Starcom MediaVest Group and Zenith Optimedia as Preferred...

UbiquiTV: Video Fragmentation is the New Reality

Comscore at the NewFronts: UbiquiTV is the New Reality

Comscore Welcomes Procter & Gamble as Newest vCE Partner

Multi-Platform Media Usage is Not a Zero Sum Game

What do people LIKE about the most disliked brands in the US?