#RIPGRPs: Evolving the Metrics That Move Us Forward
Security Concerns Inhibit Mobile Banking Adoption Among Older Consumers
How the “Buy Button” Can Help Fill the M-Commerce Gap
AppNexus Joins Comscore Industry Trust
As of today, Comscore Trust Profiles – the first phase of the company’s Industry Trust initiative that allows buyers to use key Comscore advertising metrics directly in select programmatic trading pla...
Create a Better Digital Advertising Strategy with Actionable Insights in On...
7 Out of 10 iPhone and Android Users are Loyal to Their Platform on Tablet
validated Campaign Essentials (vCE) Mobile Charter Results Highlight the St...
Over the past year, we have been working with select clients to deliver mobile audience delivery data – including reach, frequency and GRPs – as part of a charter study. In partnership with our charte...
Comscore and Microsoft Partner to Provide Big Data Mining and Visualization...
Mobile Metrix Now Features Reporting of Mobile Ad Network Reach
The Vital Role Media Buyers Play in Fighting Ad Fraud
Teens & Older Demos Driving Gains in U.S. Smartphone Penetration
Comscore Acquires Proximic to Bring Enhanced Trust and Transparency to Digi...
Top 5 Reasons Why Sellers Should Care about NHT and Online Ad Fraud
Number of Mobile-Only Internet Users Now Exceeds Desktop-Only in the U.S.
Non-Human Traffic: Why it Matters and Why You Should Care
The Effect of Non-Human Traffic on Your Ad Campaign’s ROI
Mobile Internet Usage Skyrockets in Past 4 Years to Overtake Desktop as Mos...
Which Social Networks Have the Most Engaged Audience?
Uber, Lyft and Tinder Headline List of Fast Rising Apps of 2014