Currency for How Media Actually Works Today
Ad Fraud and Non-Human Traffic: How Rampant is the Problem?
What Potential Does Pinterest Have as an Advertising Platform?
Solving the Multi-Platform Video Measurement Challenge
Technological innovation occurs rapidly, and consumers have always been quick to adapt. One area this is especially true is digital video, as mass adoption of smartphones and tablets, combined with fa...
Comscore in Journal of Advertising Research on Topic of Omni-Channel Retail...
Realizing the Promise of Programmatic through Comscore Industry Trust
Inside A Botnet: Athena and Ad Fraud
One of the most prevalent forms of waste and fraud in today’s digital ad ecosystem is from botnets. A botnet is a network of computers infected with malware and controlled without the user being aware...
Domain Laundering Emerges as Significant Threat in Digital Ad Ecosystem
GroupM, IPG, Omnicom Group and Publicis Groupe Drive Momentum for vCE in Do...
How Mobile is Transforming Holiday Shopping
Viewability and In-Target: Key Learnings for Media Buyers and Sellers
A Security + Big Data Approach to Non-Human Traffic Removal
As Ad Viewability Gains Importance across the Globe, ABC UK Gives Comscore...
Progressing Toward a Human GRP in Digital
Facebook Messenger Climbs Mobile App Rankings After Unbundling from the Big...
How to Avoid the Creep Factor with IoT Technology?
Upping the Ante on NHT
5 Questions & Answers Shedding Light on How Americans Use Mobile Apps
Comscore’s TRUSTe, BBB Certifications Extended