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Join Us: Reach the Right Audiences, Faster with Comscore vCE in Google Doub...

It's Make it or Break it Time for the Fall TV Season

Comscore in Journal of Advertising Research on How Social Media Drives Grow...

The 2015 Warc Prize for Social Strategy is a competition that asks marketers to demonstrate how effectively they had used social media in their marketing efforts. Each case was judged using criteria b...

The Future of Ad Performance and Effectiveness

The Future of TV: Audience Lift and Audience Shift

Comscore and Rentrak to Merge, Creating Leading Cross-Platform Measurement...

We are very excited to announce today the merger of two media industry measurement leaders, Comscore and Rentrak. The rationale for this merger is quite simple: together we have an improved ability to...

The Rise of the Super Viewer and Why Advertisers Should Care

Good News for Digital Publishers: Audiences Are on the Rise Thanks to Mobil...

Venmo, BuzzFeed, Tinder and Snapchat Among The Top 20 Apps with Highest Con...

How the Power of Habit Drives Mobile App Usage

Is the Future of TV Programmatic?

Comscore Study for Opera Mediaworks Proves Branding Value of Native Mobile...

Millennials Boast Huge Social Networking Growth and Engagement on Smartphon...

Are Smartphones the Swiss Army Knife of the Millennial Generation

AOL Proves Audience is 3x Larger After Accounting for International and Mob...

Why Mobile-Only Audiences Are Key to Digital Publishers’ Monetization

Comscore in Journal of Advertising Research on the Rise of the Digital Omni...

Comscore Named to Online Trust Alliance Honor Roll for Third Consecutive Ye...