More Insights

Is the Future of TV Programmatic?

Comscore Study for Opera Mediaworks Proves Branding Value of Native Mobile...

Millennials Boast Huge Social Networking Growth and Engagement on Smartphon...

Usage of social networking platforms has become nearly universal. In May 2015, almost 90% of the U.S. digital media population visited social networks, which accounted for more than 300 billion minute...

Are Smartphones the Swiss Army Knife of the Millennial Generation

AOL Proves Audience is 3x Larger After Accounting for International and Mob...

Why Mobile-Only Audiences Are Key to Digital Publishers’ Monetization

Ever since Comscore first introduced Media Metrix® Multi-Platform to the US market in early 2013, we have gotten a much clearer picture how important mobile is to digital media audiences. Before multi...

Comscore in Journal of Advertising Research on the Rise of the Digital Omni...

Comscore Named to Online Trust Alliance Honor Roll for Third Consecutive Ye...

Security Concerns Inhibit Mobile Banking Adoption Among Older Consumers

How the “Buy Button” Can Help Fill the M-Commerce Gap

AppNexus Joins Comscore Industry Trust

Create a Better Digital Advertising Strategy with Actionable Insights in On...

7 Out of 10 iPhone and Android Users are Loyal to Their Platform on Tablet

validated Campaign Essentials (vCE) Mobile Charter Results Highlight the St...

Comscore and Microsoft Partner to Provide Big Data Mining and Visualization...

Mobile Metrix Now Features Reporting of Mobile Ad Network Reach

The Vital Role Media Buyers Play in Fighting Ad Fraud

Teens & Older Demos Driving Gains in U.S. Smartphone Penetration