September 27, 2023

Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans

Garrison Cummings
Garrison Cummings
Assistant Director, Brand & Marketing
Green Bay Packers
Thomas Luchars
Thomas Luchars
Senior Sales Manager
Comscore
Gordon Jones
Gordon Jones
VP, National Sales
Comscore
Matthew Janos
Matthew Janos
Sales Manager
Comscore

Comscore’s data driven presentation on sports audiences and fandoms is now available for download and the recording is available for viewing.

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The “Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans” webinar featured a special guest speaker from one of the NFL’s most iconic teams, the Green Bay Packers when Garrison Cummings, Assistant Director for Brand & Marketing joined our team for a fireside chat. Hosted by our VP of National Sales, Gordon Jones, this live webinar covered the importance of data in understanding how Packers fans are consuming content in their 16+ television markets, on the web and on their social channels.

The session also included a review of how Comscore’s suite of measurement solutions from TV to digital to social to branded content could provide actionable insights for all consumers of sports related content, and was co-presented by Senior Sales Manager, Thomas Luchars, and Sales Manager, Matthew Janos.

Key topics covered in this webinar included:

  • In-depth analysis of how Comscore’s products can be beneficial to sporting events, sports teams and their programming
  • How to drive ratings, increase ticket sales and attract sponsors
  • Social data highlights from the Green Bay Packers and other sport related organizations

To learn more about Comscore’s offerings visit our solutions section or schedule a demo.

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