March 25, 2020

Coronavirus and Messaging on Social

The outbreak of COVID-19 changed everyday life for people around the world. These large scale changes impacted social media as well, and the space is not the same as it was before the virus.

Our team saw these changes and set out to learn more about them and how brands and publishers can navigate the world of social media in a time of uncertainty.

Key Points

  • Are consumers more or less active on social media right now, and in what ways have our behaviors changed by platform as our physical circumstances shift?
  • What trends and consumer perspectives are driving Covid-19 messaging on social media in the U.S. right now?
  • Beyond the basics - how can brands and content creators show up and strike the right balance with their customers and their community?
  • What are some new best practices? What content did well in this time?
Coronavirus Insights

Read our ongoing updates on shifting consumption trends and the resulting impact on the advertising and media industries on comscore.com/Coronavirus.

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Coronavirus Insights

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