2025 State of Programmatic Report
The Global Mobile Report
Comscore in Journal of Advertising Research on the Rise of the Digital Omni...
Measuring Cross Channel Shoppers Across Platforms
At the Audience Research Foundation's Audience Measurement 2015 conference, Gian Fulgoni, Co-Founder and Chairman Emeritus of Comscore, presented findings on measuring the cross-channel shopper in a c...
Online travel hits $35B
Food & Restaurants
Comscore Named to Online Trust Alliance Honor Roll for Third Consecutive Ye...
We’re excited to share that Comscore has once again earned a place on the Online Trust Alliance’s (OTA) annual Honor Roll. The Online Trust Alliance (OTA) is a non-profit with the mission to enhance o...
What Insurers Need to Know to Succeed in an Ever-Changing Digital Landscape
Invalid Traffic: Why it Matters and Why You Should Care
Viewability: Why It Still Doesn’t Add Up & What You Should Do About It
Security Concerns Inhibit Mobile Banking Adoption Among Older Consumers
How the “Buy Button” Can Help Fill the M-Commerce Gap
AppNexus Joins Comscore Industry Trust
The M-Commerce Gap: Why Dollars Continue to Lag Shopping Behavior on Mobile
Create a Better Digital Advertising Strategy with Actionable Insights in On...
7 Out of 10 iPhone and Android Users are Loyal to Their Platform on Tablet
validated Campaign Essentials (vCE) Mobile Charter Results Highlight the St...
Dog Days of Summer
State of the U.S. Online Retail Economy in Q1 2015