- July 16, 2015

Solving for X: The Power of Combined TV and Digital

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Joan FitzGerald shares new data that solves for unduplicated reach, engagement and audience overlap between TV and Digital at the ARF Audience Measurement 2015. This presentation provides case study examples from newly launch Xmedia from Comscore.

Key takeaways from this presentation include:

  • Audiences consume content on a combination of platforms
  • To cover the entire viewing ecosystem, we need person-centric insights for analyzing audiences across multiple platforms