2025 State of Programmatic Report
Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics
Fail Early and Fail Often: What Data Reveals about Social Success in 2016
What Millennials’ YouTube Usage Tells Us about the Future of Video Viewersh...
Comscore and YouTube recently released a study, commissioned by Google and based on a survey of 2,940 respondents, on video content engagement and discovery that identified one particularly interestin...
Roku Leads OTT Streaming Devices in Household Market Share
Mobile Ads Drive Higher Brand Lift Than Desktop Ads
3 Reasons to Use Influencer Marketing
Social media has spawned a new generation of product spokespeople. Gone are the days when only athletes, musicians and celebrities endorsed products. Instead, brands are turning to social influencers.
Home Sweet Digital Home
Snapchat Breaking into the Mainstream as it Posts New Highs Across Age Segm...
Home Improvement and DIY
Comscore Q1 2016 Advertising Benchmarks
State of the U.S. Online Retail Economy in Q1 2016
Fastest Growing Retail Product Categories Boast Greatest Share of Mobile Sp...
U.S. News Consumption
Kantar and Comscore expand upon partnership, add SimilarWeb
Understanding CNN’s Unduplicated Cross-Media Audience Footprint
The CNN Cross-Media Report
Comscore and Our Continued MRC Accreditation Momentum
From the Dealership to the Livingroom: Reach Your Auto Intenders