Targeting Casino-Goers

This presentation focuses on targeting potential and current casino customers with your TV buys. Learn how Comscore’s granular local market information - matching household viewing to the household composition, demographic, and lifestyle - can improve your ROI. We provide our clients and the entire industry with the most up-to-date local media measurement, every second of every day. Comscore Local, powered by Experian and Simmons, can help you produce campaigns with confidence and success.

Topics covered include:

• Reaching your casino targets on levels not found anywhere else
• Targeting casino goers based on casino attendance
• Analyze ratings with casino customers by frequency of visits
• Increase attendance and deepen game play by building buys against age, income, and lifestyle demographics
• Ensuring your casino message is being seen by the right eyes at the right time

Download our One Sheet and view the webinar presentation here.