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Activating Inventory: 3 Key Lessons for Publishers to Unlock Hidden Revenue

Understanding Parents Online

Comscore in Journal of Advertising Research on How Data Analytics, Social M...

In the following article entitled “The Power of Political Advertising: Lessons for Practitioners,” Comscore VP of Political Technology is joined by Comscore Co-Founder and CEO Gian Fulgoni and comScor...

Millennials Use More Apps, but Spend a Greater Share of Time on Top Apps

OpenTable, Nike+ and United Airlines Top List of Highest Indexing Apps Amon...

Part 2: Why the Power of Habit Drives Power Law Distributions in Mobile App...

In the first part of this blog post, we discussed the power of habit in driving smartphone app usage and how the biggest names in digital media generally have an advantage as more media consumption sh...

Part 1: Why the Power of Habit Drives Power Law Distributions in Mobile App...

The 2016 U.S. Mobile App Report

Have We Reached ‘Peak App’?

How Advanced Currencies are Moving the Industry Beyond Age/Gender Demos

Working Hard: Movies & TV Shows That Got the Job Done

Smartphone Apps Are Now 50% of All U.S. Digital Media Time Spent

Charting the Mobile Music Consumer

Local TV Furniture Advertising: Advanced Targeting To Increase Store Traffi...

Pokémon GO Captures 55 Million Mobile Users in July, Ranking 13th Among All...

The Data-Based Election Webinar: Shaping Campaigns with TV Audience Insight...

Millennials going mobile

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