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Bringing Context to This Week’s Methbot News

Comscore in Journal of Advertising Research on How Mobile Marketing Dynamic...

Cyber Five Critical to Fighting Back from Slow Start to Holiday Season

Comscore has reported very healthy online spending numbers this holiday season, but it didn’t start out that way. Early in the season we saw slowing desktop e-commerce year-over-year growth, marked by...

Presidential Election Coverage Causes Huge Gains for Newspaper and Politica...

Future in Focus and Cross Media Insights for Latin America

Cyber Monday Becomes First Ever $1 Billion Shopping Day on Mobile

For the first time ever this holiday season, $1 billion was spent in a single day on mobile devices alone. Cyber Monday was the day to achieve this feat, as it turned out to once again be the biggest...

Billion-Dollar Shopping Days Become the New Norm

Singin' at the Cinema

Holiday shopping promotions starting earlier and earlier

Busting 5 Holiday Shopping Myths That Come Up Every Year

State of the US Online Retail Economy in Q3 2016

Advanced TV Targeting Early In A Mega Trend

Lifting The Lid On Ad Blocking And Ad Fraud

Ad Week 2016: Is precision targeting delivering on its promise?

Ad Week 2016: What’s needed to make data truly actionable?

Ad Week 2016: How do you evaluate quality delivery?

Ad Week 2016: What are the metrics that matter?

Q3 2016 Digital Commerce Hits $84.3 Billion, as M-Commerce Accounts for 20%...