More Insights

Advertising Effectiveness 101

The Click and Affiliate Marketing

Comscore Celebrates a Decade of Innovation

As this decade winds down to its conclusion, Comscore would like to take a moment to reflect on what a decade it’s been. Founded in 1999 by our CEO Magid Abraham and Chairman Gian Fulgoni in the heyda...

Facebook Surpasses 100 Million U.S. Visitors in November!

The 2009 Comscore Online Credit Card Report

No Time to Lose for Online Retailers

One of the fascinating things that’s become clear this holiday shopping season is that many retailers launched their marketing programs earlier this year, with a strong emphasis on price discounts and...

Zhu Zhu Pets: The Season's Hot Holiday Toy

Thanksgiving Weekend Continues Strong Momentum for Online Holiday Shopping

Guaranteed Audience Buys: What's Promised Isn't Always What's Delivered

Free Shipping this Holiday Season: Margin Eater or Opportunity for Retailer...

Page Load Performance Can Affect Consumer Behavior: How Does Your Site Meas...

Key Strategies to Maximize Your Mobile Marketing

Collegiate Entrepreneurs Offer Hope for Long-Term Economic Recovery

Comscore Wins 2009 Chicago Innovation Award

Can Newspapers Turn Sizable Online Audiences Into Profitable Ones?

Travel Ad Network Conference 2009 Presentation

Game On! Online Sport Content Grows Around the Globe

Wharton’s Future of Advertising Project