Consumers set up a blockbuster holiday season at the Box Office
When Will Consumer Spending Start to Grow Again?
Video Games are Dead. Long Live Video Games!
Government 2.0: Digital Measurement = Better Management
Early in my career, I had the distinct pleasure to work side by side with John Little, Institute Professor and the Chair of Management Science at the MIT Sloan School of Management. John is the quinte...
Comscore Case Study: Medline Plus - National Library of Medicine, NIH
How To Get Brand Advertisers To Spend More On The Web
There's Something Happening Here... And What It Is Is Becoming Clearer
I’ve been involved in measuring advertising effectiveness for much of my 40 year market research career, most often using behavioral metrics such as sales to gauge advertising’s ROI. During this time,...
As Print Newspapers Decline, How Does Digital Fill the Void?
A Generation Ahead
A Deeper Look at Bing's Performance in June
A Day in Boston at the Internet Retailer Conference
The Physics of Online Advertising
Thoughts on the Media Metrix 360 Announcement at the Conversational Media S...
Huffington Post Defies Expectations, Reaches New Heights Post-Election
Introducing Media Metrix 360: The Next Generation of Audience Measurement
Keeping Score with Social Media Marketing and Measurement: Three Things to...
American Idol Predictions – Final Thoughts
American Idol Searches Predict Lambert Landslide
What's Driving the Decline in Search Ad Coverage?