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Thoughts on the Media Metrix 360 Announcement at the Conversational Media S...

Last Monday I spoke to a packed room at Federated Media’s Conversational Marketing Summit in New York, where I announced Comscore’s new digital audience measurement initiative, Media Metrix 360.

Keeping Score with Social Media Marketing and Measurement: Three Things to...

I was a member of the measurement panel at the IAB Social Media Conference recently, and we talked a lot about the social media ‘scorecard.’ There were a variety of perspectives represented as Bryan W...