Consumers set up a blockbuster holiday season at the Box Office
Four Times Zero Is Still Zero
Unified Digital Measurement™: Not Just Another Pretty (Hybrid) Face
Comscore Debuts Video Measurement in Asia-Pac
Last week, Comscore announced the launch of our video measurement service in six markets in the Asia-Pacific region - Australia, China, Hong Kong, Japan, Malaysia and Singapore - expanding our measure...
The Varying Impact of Ad Frequency in the Digital Environment
The Relaunch of Syfy: When Search Shapes the Brand
Four Ways to Improve Display Advertising
Last week I spoke at the annual ARF Re:Think Conference on the topic of how to improve the monetization of display ads. It’s a common refrain in our industry that, despite the many virtues of the Inte...
The Power of Plan Metrix: Using Plan Metrix and Comscore Data for Powerful...
Chatroulette Takes the College Crowd by Storm
The Comscore Data Passport - First Half 2010
ARS Findings for Retailers: Focus on Advertising Creative Can Yield Big Div...
GSMA Mobile Media Metrics Mobile World Congress Seminar
The Sad Plight of Small Businesses
ePharma Summit 2010 and the Importance of Metrics
The 2009 U.S. Digital Year in Review
GSMA Mobile Media Metrics (MMM) Launch Presentation
New Growth Opportunity for Online Life Insurance in a New Decade
Update on the Evolution of Comscore Media Metrix 360
2009: Another Strong Year for Facebook