More Insights

Tinder Sparks Renewed Interest in Online Dating Category

Radio, Maps and Instant Messengers Achieve Greater Audience Reach on Apps t...

Top 5 Metrics You're Measuring Incorrectly

With the availability of numerous devices offering web access, daily usage trends, and multi-device ownership by individual consumers, traditional analytics are not only misleading, but often flat out...

Comscore 2014 Latin America & U.S. Hispanic Digital Summit

Over a Third of U.S. Smartphone Owners Download At Least One App Per Month

Top 25 Mobile Apps Dominated By The Largest Digital Media Brands

The ranking of top apps is dominated by app constellations of some of the largest digital media brands; specifically, Facebook, Google, Apple, Yahoo, Amazon and eBay. These six brands account for 9 of...

iOS App Users Skew Younger than Android Counterparts

Optimizing Content and Marketing Strategies for Today’s Health Insurance Sh...

The U.S. Mobile App Report

Q2 M-Commerce Explodes to 47% Y/Y Gain: What it Means for the Growth of Mob...

Next iPhone Release Has Potential for a Huge Upgrade Cycle

iPhone Users Earn Higher Income, Engage More on Apps than Android Users

Does Snapchat’s Strength Among Millennials Predict Eventual Mainstream Succ...

Emmys By The Numbers

IAB Peru Interviews Jodi McDermott, Comscore Group VP

Is Mobile Bringing About the Death of the PC? Not Exactly

2014 Online Marketing Effectiveness Benchmarks for the Pharmaceutical Indus...

Captivating the Consumer in an Omni-Channel World: The State of Online Reta...