The Influencer Effect: Powering Engagement
- June 26, 2025

The Influencer Effect: Powering Engagement

Maite Azkuna
Maite Azkuna
Senior Analyst, Marketing Content & Insights
Comscore
Jéssica Simões
Jéssica Simões
Marketing
Comscore

In this report, we share how content creators are driving engagement around the world, with key insights into influencer marketing in the UK in 2025.

Download here

Inside, you'll find:

  • The current state of the influencer landscape
  • The metrics that matter
  • What makes a great brand-creator fit
  • The impact of virtual (AI) influencers
  • Best practices for results that last

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