- August 7, 2023

#socialmedia and Digital News Publishers

Geet Lulla
Geet Lulla
Vice President, Sales and Head - Asia Pacific
Comscore

Geet Lulla, our vice president and head of sales for Asia Pacific, gave an overview of the online publishing market in the 4th edition of Digipub World, hosted by afaqs!.

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During his keynote session Geet discussed the intricacies of the online publishing business, emphasizing the opportunities presented by social media. The session also explored key metrics for a publisher's success in social media endeavours - Indian users spending a staggering 424 billion hours on the internet, of which 123 billion hours were dedicated to social media activities, and 13 billion hours consumed news content from June 2022 to May 2023, social media's pivotal role in shaping India's online publishing market becomes evident.

Download the Full Presentation and find:

  • The size of the digital and social media landscape in India
  • How consumers access social media and where they spend time
  • Digital news consumption - where do Indians get their daily news
  • Top influencers in India

By embracing social media's power and employing accurate, timely, and trusted data, publishers and brands can chart their path to success and thrive in this ever-changing digital era. Contact your Comscore representative or visit comscore.com/learnmore.