Geet Lulla, our vice president and head of sales for Asia Pacific, gave an overview of the online publishing market in the 4th edition of Digipub World, hosted by afaqs!.
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During his keynote session Geet discussed the intricacies of the online publishing business, emphasizing the opportunities presented by social media. The session also explored key metrics for a publisher's success in social media endeavours - Indian users spending a staggering 424 billion hours on the internet, of which 123 billion hours were dedicated to social media activities, and 13 billion hours consumed news content from June 2022 to May 2023, social media's pivotal role in shaping India's online publishing market becomes evident.
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By embracing social media's power and employing accurate, timely, and trusted data, publishers and brands can chart their path to success and thrive in this ever-changing digital era. Contact your Comscore representative or visit comscore.com/learnmore.