June 9, 2023

Advertising to Gen Z

Brian Pugh
Brian Pugh
Chief Product Officer
Comscore
Danan Ren
Danan Ren
SVP, Client Insights & GTM Enablement
Comscore
Ryan Young
Ryan Young
Senior Client Insights Analyst
Comscore

Comscore's ‘Advertising to Gen Z’ report takes a deep dive into data around what makes this consumer tick. Watch our presentation as Chief Information Officer Brian Pugh, SVP of Client Insights Danan Ren, and Senior Client Insights Analyst Ryan Young share new insights on understanding, reaching, and engaging with the Gen Z audience.

Never knowing a time before social platforms, smartphones and digital commerce, Gen Z is a unique audience that will have the most impact on shaping the future of advertising. To continue the conversation with Comscore, reach out to us here to hear about our deduplicated insights and key tools for advertisers and marketers.

Key Insights Include:

  • Where and how Gen Zs are consuming content that sets them apart from other cohorts
  • How to best engage and connect with Gen Z and the always online consumer
  • The optimum platform mix for a campaign aimed at this age group
  • Trends to watch in the months ahead.

Get in touch

Want more insights? Checkout our blog post covering social media platform data amongst Gen Zs in the blog post here.