Peru 2015 Digital Future in Focus

The digital world progressed enormously in 2014 and we saw transformations in the way that Peruvians interact with technology and consume media. In this annual report, we saw a migration to mobile devices, the prevailing trends in web usage and the continuous evolution of digital advertising. Perhaps more than at any other moment in history, the changes were not merely incremental but rather seem to represent key turning points in the evolution of various markets and behaviors. In this annual report, we saw a migration to mobile devices, the prevailing trends in web usage and the continuous evolution of digital advertising. Learn the current state of the internet in Peru and how Comscore is helping to drive the industry.

Here are some of the digital highlights of 2014 and what they mean for 2015:

• Peru is the seventh country in Latin America in terms of digital population.
• Peruvian Internet users spend more time in social networking sites than in other categories.
• The number of views from mobile devices increased six points compared to last year.
• The News and Information category has the highest number of views from mobile phones and tablets via browsers.

In this report, we analyze the various categories of digital media to show how the landscape has evolved, who is leading the way, and what this means for the development of the industry.

Feel free to share some insights from this presentation on Twitter using the hashtag #FuturoDigital.