Making Joy Easy During the COVID-19 Pandemic with Julie Roehm

Featuring: Julie Roehm, Chief Marketing & Experience Officer at Party City

In this episode of Shareablee's CMO Pulse, Julie Roehm shares her experiences and strategies navigating Party City through massive change as the world went on lockdown in 2020.

By combining new thinking, social media, and an overall "lean in" approach to a crisis, the team made some smart pivots and found opportunities to support their communities in order to create joy at a time when there were no celebrations, and we couldn't be together.

More from this Podcast series

#37 Recruiting with a Marketing Mindset
#36 Embracing Change in the Workplace
#35 Leading with a Unified Personal Experience for the Consumer
#34 Brand Thinking Meets Analytics Driven Growth
#33 Creating Meaningful Experiences for Diverse Audiences
#32 Inspiring Wellness through a Hybrid Experience
#31 Becoming a Leading Liquor Brand on Social Media
#30 Building and Maintaining Culture
#29 Leading Marketing at Harvard Business School
#28 Innovating in the Virtual World
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