2025 State of Programmatic Report
Reconciling Comscore’s and Google’s Paid Click Data
Online is the New Primetime
The Offline Impact of Online Advertising
I published an article in the Harvard Business Review this month, summarizing some of the work Comscore has been doing with clients to evaluate the effectiveness of online advertising. As with most th...
Google Redux
Why Google's surprising paid click data are less surprising
Measurement of Online Advertising ROI: The 100% Solution
For me, the quote sums up the challenge. While it’s alluring to believe that there is one simple, easily-obtainable metric that will accurately and reliably predict advertising success, I believe this...
The Ugly Reality of Using Site Server Data for Media Planning
E-marketing Effectiveness Benchmarks for the Pharmaceutical Industry
Interactive Treemap of the Internet
The Internet is a Gamechanger in the 2008 Presidential Race
Recent Interview with Eric Enge
Radiohead Redux
Where The Buys Are: Ads Live On Pages
Davos Moment #4
Researchware is not Spyware
Entering the “promised” land of behavioral targeting
My Davos Moments
The Davos Question