2025 State of Programmatic Report
One Million Trees and Counting
Consider Both Sales Lift and Reach When Using Online Advertising to Grow Of...
What Are Your Segments Doing Online?
Hello, my name is Steve Dennen, and I am a vice president of product management at Comscore. I recently was interviewed by Steve Smith in his Behavioral Insider column at MediaPost, and thought I'd sh...
Moody's Gets Online
Gas Prices Drive “Hybrid” Searches
Ad Industry Reacts to New Online Media Planning Tools
The online advertising industry has been buzzing over the recent introduction of a couple of new media planning tools and whether or not they had the potential to shake up the industry.
The Wizard of Oz had it right…
WidgetWebExpo — A Year Later
Comscore Radiohead Study Becomes Foundation of Harvard Business School Case...
Do GRPs Have a Place in Online Media?
High Gas Prices Drive Consumers to Find Deals on the Internet
Comscore Rings Up Mobile
Interview with Poppy Harlow of CNN
Click-Through Rates for Universal Search
Comscore Rings the Opening Bell at NASDAQ
Mad Money's Jim Cramer Affirms Accuracy of Comscore's Paid Click Data
Types and Share of Universal Search Results
The Proof: Comscore's Google Paid Click Data Validated