#RIPGRPs: Evolving the Metrics That Move Us Forward
Who's Right?
Where is Webvan when you need them?
The Myth of Static IP
I’ve run into a handful of cases lately where distinct IP Address counts have been offered as evidence that Comscore’s numbers underrepresented an audience. These are very easy cases to address, but t...
Credit Angst Still a Problem for Subprime Borrowers
In Praise of Online Advertising
Euro2008 Sends Flood of Traffic to UEFA.com (Union of European Football Ass...
Regular visitors to this particular stretch of the blogosphere may remember my first ever Comscore post, which charted the influx in traffic to MLS.com following the signing of David Beckham to the LA...
One Million Trees and Counting
Consider Both Sales Lift and Reach When Using Online Advertising to Grow Of...
What Are Your Segments Doing Online?
Moody's Gets Online
Gas Prices Drive “Hybrid” Searches
Ad Industry Reacts to New Online Media Planning Tools
The Wizard of Oz had it right…
WidgetWebExpo — A Year Later
Comscore Radiohead Study Becomes Foundation of Harvard Business School Case...
Do GRPs Have a Place in Online Media?
High Gas Prices Drive Consumers to Find Deals on the Internet
Comscore Rings Up Mobile