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Valencia Festival of Media

With Comscore chairman and co-founder Gian Fulgoni, and Comscore mobile expert Paul Goode, both speaking at the event, I travelled to Valencia last week to attend the Festival of Media.

Auto Advertisers Go Digital: Doing a Good Job

Based on the results of a study Comscore released two weeks ago regarding the state of automotive online advertising, we know that the industry has continued with strong online marketing efforts for S...