2024 State of Gaming Report
Video Games are Dead. Long Live Video Games!
Government 2.0: Digital Measurement = Better Management
How To Get Brand Advertisers To Spend More On The Web
It’s high time our industry provide large branding advertisers with metrics that prove that the web offers just as much—if not more—ROI as traditional media. That’s the best way to convince them that...
There's Something Happening Here... And What It Is Is Becoming Clearer
As Print Newspapers Decline, How Does Digital Fill the Void?
A Generation Ahead
I’ve been in media research for 29 years. I’ve been an executive at Arbitron, and President/CEO at Simmons. So, by now I might know a thing or two about this business. When I joined Comscore in 2007,...
A Deeper Look at Bing's Performance in June
A Day in Boston at the Internet Retailer Conference
The Physics of Online Advertising
Thoughts on the Media Metrix 360 Announcement at the Conversational Media S...
Huffington Post Defies Expectations, Reaches New Heights Post-Election
Keeping Score with Social Media Marketing and Measurement: Three Things to...
American Idol Predictions – Final Thoughts
American Idol Searches Predict Lambert Landslide
What's Driving the Decline in Search Ad Coverage?
Twitter.com Quadruples to 17 Million U.S. Visitors in Last Two Months
Valencia Festival of Media
On Branding Versus Direct Response Advertising