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Relative Errors in Television Audience Measurement: The Future is Now

Is an Epic Monster Clash enough to get viewers up off the couch and out to...

Respecting Privacy in Online Measurement: Comscore's Vision

Amidst a greater consumer awareness of ad-tech's use of personal information, major players in the online advertising ecosystem have been adopting increasingly privacy-centric solutions. But what exac...

What happens to ad targeting if user tracking goes away?

In-home Data Consumption Grew Largely Driven by COVID-19 Related Changes in...

So Long, 2020: A Comscore Year in Review

At the beginning of 2020, no one could have predicted the year ahead. From the pandemic to social justice issues to the political season and increased consumer privacy protection concerns, businesses...

‘Big 3’ Holiday Days Exceed $22 Billion in Online Spending, Grow 25 Percent...

Online Retail Visits Up 22 Percent Year-Over-Year for Thanksgiving Week

As millions stay home, home furnishing sites see record spend and visitatio...

When it Comes to Brand Safety for CTV, are we Doomed to Repeat the Mistakes...

What will viewers watch on election night in battleground markets?

Fearmongering in CTV Advertising

Streaming TV Shows Surged on Social This Summer Amidst Coronavirus Pandemic

How U.S. Auto Shoppers are Adapting in the Age of Covid

Comscore Reveals how the Pandemic has Changed Consumer Behavior

The Superhero and the 2020 Nissan Sentra

Leverage Comscore’s Next Gen Brand Safety and Suitability Protections Acros...

Shareablee Launches TikTok Campaign Measurement with Marketing Partner Prog...