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How to navigate the world of advertising measurement tools in 2022

What’s Trending Leading Up to the Super Bowl: A National and Local Story of...

It's time to divest from the misinformation ecosystem: Why advertising resp...

As we enter a new year with an evolving media environment and huge political ramifications at play, it has become increasingly risky for advertisers to align safely within reliable news content. O...

20 of the Top Trending Celebrities on Social Media in 2021

Understanding the Importance of Virtual MVPDs

Comscore Response to the Log4j Vulnerability

As you may be aware, the Apache Software Foundation announced a critical vulnerability for a logging facility known as Log4j. Comscore wants you to know our customer and partner data has not been impa...

2021 Sees Record for Engagement with ‘Chaos’ on Social Media

Sales holiday recap: the brands and content that came out on top

As Smart Speakers Evolve, So Do Consumers

Prevalent during the height of the pandemic, are alternative accommodations...

Comscore Snapshot: Social Media in the Asia-Pacific region

California Rivals: Analyzing the 2021 National League Division Series Dodge...

Building the Path Forward for the Future of Measurement: An Open Letter to...

Best Times to Post on Social: Food and Grocery Brands

As More Electric Vehicles Hit The Market, Interest Accelerates

Media Currencies: The Past, Present, and Future

Can cookie-free audiences perform as well as cookie-based ones? Spoiler Ale...

Top Sports Content on Social Media: September 2021