More Insights

Gaming Continues Upward Trajectory, Fueled by Mobile Gaming Apps

A New Paradigm for Television and Cross-Platform Personification

Planes, Trains, and Automobiles: Are Consumers Traveling Again for Good?

The past 19 months have been tumultuous for everyone, including those involved in the travel industry. With national and state governments instituting strong preventative measures to combat the spread...

Measuring for the Future of Media, Today

Comscore's Work on Online Measurement in a Privacy-Forward Future

What’s your cookie-free targeting strategy?

Comscore has the cookie-free audience targeting solution that you need to continue reaching the same audiences but without user-level identifiers. No cookies, no hashed emails, just next generation so...

Data Transfers and Standard Contractual Clauses Update

Spreading Joy Throughout (& Beyond) The Pandemic with Julie Roehm

Online Food and Grocery Ordering Fueling Retail Industry Growth

Spotlight on the Power of Minority-Owned Media

As We Approach Summer Season, U.S. Consumers Are Traveling Again

The Rise of Streaming Services and the Role of 3rd Party Measurement

Relative Errors in Television Audience Measurement: The Future is Now

Is an Epic Monster Clash enough to get viewers up off the couch and out to...

Respecting Privacy in Online Measurement: Comscore's Vision

What happens to ad targeting if user tracking goes away?

In-home Data Consumption Grew Largely Driven by COVID-19 Related Changes in...

So Long, 2020: A Comscore Year in Review