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Comscore's Work on Online Measurement in a Privacy-Forward Future

What’s your cookie-free targeting strategy?

Data Transfers and Standard Contractual Clauses Update

On 7 June 2021, the European Commission published long awaited modernized standard contractual clauses (“SCCs”) under the General Data Protection Regulation (“GDPR”) for data transfers.

Spreading Joy Throughout (& Beyond) The Pandemic with Julie Roehm

Online Food and Grocery Ordering Fueling Retail Industry Growth

Spotlight on the Power of Minority-Owned Media

Upfront season is here, and advertisers are increasing their focus on minority-owned and minority-focused media outlets when considering future ad spend. Minority-owned media have the unique power to...

As We Approach Summer Season, U.S. Consumers Are Traveling Again

The Rise of Streaming Services and the Role of 3rd Party Measurement

Relative Errors in Television Audience Measurement: The Future is Now

Is an Epic Monster Clash enough to get viewers up off the couch and out to...

Respecting Privacy in Online Measurement: Comscore's Vision

What happens to ad targeting if user tracking goes away?

In-home Data Consumption Grew Largely Driven by COVID-19 Related Changes in...

So Long, 2020: A Comscore Year in Review

‘Big 3’ Holiday Days Exceed $22 Billion in Online Spending, Grow 25 Percent...

Online Retail Visits Up 22 Percent Year-Over-Year for Thanksgiving Week

As millions stay home, home furnishing sites see record spend and visitatio...

When it Comes to Brand Safety for CTV, are we Doomed to Repeat the Mistakes...