Consumers set up a blockbuster holiday season at the Box Office
The all-important holiday period for movie theatres has undergone a shake up, off the back of the record $425 million 5-day* Thanksgiving frame last month which set a completely new... Read more
Comscore TV Personification
New Year's Audience Guide
Basketball Audience Playbook
Unpacking the Role of AI in Media Measurement
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
CIMM Summit 2024
Social Media Shines as Mobile Rises for Accommodation Content
A Travel Portal Renaissance
10-minute video on TikTok from the Hilton group sees 86X more views than th...
At a time when fast scroll culture dominates social media use, spending more than 2 minutes on a video can feel like a lifetime; Viewing a video that is 10 minutes long may well feel like an eternity.
Prevalent during the height of the pandemic, are alternative accommodations...
Will travel’s comeback power through despite Delta variant?
Planes, Trains, and Automobiles: Are Consumers Traveling Again for Good?
The past 19 months have been tumultuous for everyone, including those involved in the travel industry. With national and state governments instituting strong preventative measures to combat the spread...
Rediscovering Play with Danielle Hollander
Online Food and Grocery Ordering Fueling Retail Industry Growth
As We Approach Summer Season, U.S. Consumers Are Traveling Again
What the Recovery Looks Like in Hotels and Vacation Rentals