Consumers set up a blockbuster holiday season at the Box Office
The all-important holiday period for movie theatres has undergone a shake up, off the back of the record $425 million 5-day* Thanksgiving frame last month which set a completely new... Read more
Comscore TV Personification
New Year's Audience Guide
Basketball Audience Playbook
Unpacking the Role of AI in Media Measurement
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
CIMM Summit 2024
2024 Presidential Debate: Cross-Screen Performance
Will Gen Z Turn Out to Vote in 2024?
Local Insights at Your Fingertips
Comscore is uniquely positioned to provide insights into media-audience viewership at the local level, and through our unique partnership with the American Communities Project (ACP) we can even offer...
Fall Targeting Guide 2024
Comscore’s Advocacy and Political Solutions Yielding Client Success for Vot...
Who’s Watching Those Political Ads Anyway?
It was recently reported by Axios that “The advertising dollars spent on U.S. elections and advocacy issues will grow to roughly $16 billion next year, up 31.2% compared to the last presidential elect...
Comscore Congressional District CTV Index
3 Ways Political Advertisers Can Win With CTV in 2024
Unlocking the Secrets of Effective Advocacy Messaging with Big Data for the...
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