Consumers set up a blockbuster holiday season at the Box Office
The all-important holiday period for movie theatres has undergone a shake up, off the back of the record $425 million 5-day* Thanksgiving frame last month which set a completely new... Read more
Comscore TV Personification
New Year's Audience Guide
Basketball Audience Playbook
Unpacking the Role of AI in Media Measurement
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
CIMM Summit 2024
The ‘Beckham’ series effect on social media
2023 State of Streaming
Formula One is fuelling up the U.S. market
15 million Americans visited digital content related to auto racing sports in January 2023.
What Does Netflix Subscriber Loss Mean for Ad-Supported Revenue Models?
CTV - A Modern Reintroduction
2021 State of OTT: Discover How OTT Has Changed the Media Consumption Lands...
Over-the-top (OTT) viewing continues to be a mainstream behavior in the United States. However, the industry landscape in 2020 is rapidly changing due to the growth of OTT services, content and device...
The Fan-Fueled Snyder Cut with Brandon Katz
How COVID-19 is Changing the Way Americans Engage With Streaming Services
OTT Streaming on Connected TVs and Boxes/Sticks Increases during Coronaviru...
Let’s Go to the Movies: Analyzing the Box Office Draw for Best Picture Nomi...