Consumers set up a blockbuster holiday season at the Box Office
The all-important holiday period for movie theatres has undergone a shake up, off the back of the record $425 million 5-day* Thanksgiving frame last month which set a completely new... Read more
Comscore TV Personification
New Year's Audience Guide
Basketball Audience Playbook
Unpacking the Role of AI in Media Measurement
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
CIMM Summit 2024
2024 State of Gen Z and the Future of Advertising
Comscore and Thece Partner To Measure Advertising Effectiveness on Livestre...
Generative AI: writing, editing and designing in 2023
Generative Artificial Intelligence software readily accessible for people to use for personal and professional projects has reached many new milestones in 2023, and deep-learning models that generate...
Summer Box office revival: on the path to a $4 billion milestone
Young Women Emerge as Fastest-Growing Sports Audience
Targeting Gen Z in the UK market
Comscore's ‘Targeting Gen Z in the UK market’ report takes a deep dive into data around what makes this consumer tick. Watch our presentation as Toby Crisp, Vice President Client Insights alongside Ir...
Advertising to Gen Z
What are the most visited social media platforms among Gen Z?
As worlds collide: impact and effectiveness in advertising to Gen Z
Embracing chaos to help move us forward as people, companies and communitie...