2024 State of Gaming Report
Presidential debates are a big-ticket viewing event, and as the election in November draws near, the stakes have only grown. Given the change on the Democratic ticket from President... Read more
Will Gen Z Turn Out to Vote in 2024?
2024 State of Privacy in Advertising
Fast Facts: ‘Demure’, the keyword taking social media by storm
In our Privacy Era: Why Chrome's Cookie Decision Won't Halt Privacy Progress
2024 State of Gen Z and the Future of Advertising
Transforming The Digital Landscape Through Gender Inclusive Audience Intelligence
In our Privacy Era: Why Chrome's Cookie Decision Won't Halt Privacy Progres...
Third-Party Cookie Deprecation Is Still on the Horizon. Keep Your Foot on t...
ID-Free Targeting that Performs
The seismic shift in the advertising industry propelled by evolving data privacy regulations and the deprecation of third-party cookies has prompted advertisers to explore innovative approaches to aud...
The iOS Opportunity: Why iPhone audiences should be prioritized by advertis...
Comscore and AWS announce access to census-level analytics in new data deli...
AI's Role in the Partnership of Data + Creativity
The merging of data and creativity has long been a north star at Comscore. Now, with the help of artificial intelligence technology, the intersection of art and science is expanding to include new pos...
Why you need a hybrid targeting strategy
Have the signal loss challenges of the future already arrived?
Comscore Introduces Proximic by Comscore as a Dedicated Programmatic Target...
The Consumer Centric Measurement Revolution