#RIPGRPs: Evolving the Metrics That Move Us Forward
In the ever-evolving and mercurial world of media currency, one thing is clear: progress starts with confidence - and confidence starts with better data. Read more
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Advertising in age-restricted industries like alcohol and gambling faces unique regulatory hurdles, complicating the scaling of ad targeting across different screens. Connected TV (CTV) has emerged as...
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In this session, we provided a comprehensive overview of our local and national capabilities and how our measurement solution can empower you to navigate the evolving landscape of digital advertising...
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