2025 State of Programmatic Report
The opening panel at CIMM East, “The Big Debate: Making Sense of the Multicurrency Market Ahead of the Upfronts,” wasn’t just a check-in on the state of measurement. It was a reflection... Read more
Flexible by Design: Building Standards That Fit a Multi-Currency World
Proximic’s ID-Free Predictive Audiences Fuel Helzberg’s Holiday Success
Summer Audience Guide
ID-Free Impressions are the New Normal
Spring Audience Guide
CES 2025 kicks off with Comscore
Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
Revolutionizing Alcohol Advertising for CTV with Proximic by Comscore’s LDA...
Advertising in age-restricted industries like alcohol and gambling faces unique regulatory hurdles, complicating the scaling of ad targeting across different screens. Connected TV (CTV) has emerged as...
Comscore Congressional District CTV Index
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-P...
Comscore Campaign Ratings Local
In this session, we provided a comprehensive overview of our local and national capabilities and how our measurement solution can empower you to navigate the evolving landscape of digital advertising...
Unlocking the Advertising Power of YouTube
3 Ways Political Advertisers Can Win With CTV in 2024
Top Trends to Keep an Eye on in 2024
Top 23 Insights of 2023