#RIPGRPs: Evolving the Metrics That Move Us Forward
TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
Comscore Movies
Achieving Greater Targeting Accuracy with ID-Free Predictive Audiences
2025 Holiday Audience Guide
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Currency for How Media Actually Works Today
Consumers set up a blockbuster holiday season at the Box Office
The State of the Global Summer Box Office
As the Summer Box Office heats up, we take a look at the top releases globally.
Concert Movies Sing at The Box Office!
Thanksgiving Leftovers Are a Treat at the Box
Live from Miami at Showeast!
This week Paul and Mike are live in front of the Showeast convention as they review the box office year to date.
A Very Swift Episode
The Box Office Continues to Ebb and Flow
The Nun II, a Horror Habit, All Lead to a Swift Response
Representation in media: Taking a cue from #BillionGirlSummer