Currency for How Media Actually Works Today
The media landscape isn’t just shifting - it’s transforming and evolving in real time. Advertisers can no longer rely on a single, one-size-fits-all currency. They need measurement... Read more
#RIPGRPs: Evolving the Metrics That Move Us Forward
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Fall Audience Guide
Consumer AI Tool Usage
CIMM East Highlights & Currency Clarity
Flexible by Design: Building Standards That Fit a Multi-Currency World
If you work in media, you already know: this industry never sleeps. It’s fast-moving, complex, and in a constant state of reinvention. But even by our standards, what’s happening right now is BIG.
CES 2025 kicks off with Comscore
Comscore Data Divas at CES C Space
Comscore TV Personification
This White Paper focuses on the process of personifying shared-screen viewing when measured at the household level. This methodology has been patented by Comscore as US Pat. No. 12,114,029.
2024 State of Gen Z and the Future of Advertising
Transforming The Digital Landscape Through Gender Inclusive Audience Intell...
Paris 2024 Olympics: The Evolution of Viewing Experiences and Audience Enga...
The Opportunity for Advertisers and Publishers in Light of the Recent Cooki...