2024 State of Gaming Report
Presidential debates are a big-ticket viewing event, and as the election in November draws near, the stakes have only grown. Given the change on the Democratic ticket from President... Read more
Will Gen Z Turn Out to Vote in 2024?
2024 State of Privacy in Advertising
Fast Facts: ‘Demure’, the keyword taking social media by storm
In our Privacy Era: Why Chrome's Cookie Decision Won't Halt Privacy Progress
2024 State of Gen Z and the Future of Advertising
Transforming The Digital Landscape Through Gender Inclusive Audience Intelligence
Barbenheimer and Redefining Movie Marketing Strategies
Moneyballing Media: How Big Data Is Transforming TV
Televisionation Comscore Update
ITVT/TVOT presents a new episode of “Televisionation,” a video/audio podcast exploring the advanced/interactive-TV industry.
Introducing Comscore Predictive Audiences
Ushering in the Next Generation of TV
Data-Driven Means Data-Cleaning
The new world of digital marketing promises advertisers the ability to link consumer outcomes like sales back to advertising exposure, and so to price ads accordingly.
Evolving YouTube Measurement with Google Ads Data Hub
Lift Off: Brand Research in the Cross-Platform Age
The Future of Advanced TV
The Future of Addressable TV