Consumers set up a blockbuster holiday season at the Box Office
The all-important holiday period for movie theatres has undergone a shake up, off the back of the record $425 million 5-day* Thanksgiving frame last month which set a completely new... Read more
Comscore TV Personification
New Year's Audience Guide
Basketball Audience Playbook
Unpacking the Role of AI in Media Measurement
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
CIMM Summit 2024
What are the most visited social media platforms among Gen Z?
Banking in 2022: Digital-first or Dead Last
Online Mental Health by the Numbers
In this infographic, we analyze two digital solutions aimed at consumers: BetterHelp and Calm.
App Tracking Transparency and the Future of App Measurement
Food delivery growth driving more consumers to use digital payment methods
Global State of Mobile
Mobile continues to represent a majority of the time spent online, which has impacted the way consumers watch videos, order food, and make payments. The 2020 landscape has seen major changes, includin...
Coronavirus pandemic and online behavioural shifts
U.S. Music Streaming Giants Are Now Mobile Audience Heavyweights
From Viral to Tribal: The Next Frontier in Publishing