2025 State of Programmatic Report
The opening panel at CIMM East, “The Big Debate: Making Sense of the Multicurrency Market Ahead of the Upfronts,” wasn’t just a check-in on the state of measurement. It was a reflection... Read more
Flexible by Design: Building Standards That Fit a Multi-Currency World
Proximic’s ID-Free Predictive Audiences Fuel Helzberg’s Holiday Success
Summer Audience Guide
ID-Free Impressions are the New Normal
Spring Audience Guide
CES 2025 kicks off with Comscore
What are the most visited social media platforms among Gen Z?
Banking in 2022: Digital-first or Dead Last
Online Mental Health by the Numbers
In this infographic, we analyze two digital solutions aimed at consumers: BetterHelp and Calm.
App Tracking Transparency and the Future of App Measurement
Food delivery growth driving more consumers to use digital payment methods
Global State of Mobile
Mobile continues to represent a majority of the time spent online, which has impacted the way consumers watch videos, order food, and make payments. The 2020 landscape has seen major changes, includin...
Coronavirus pandemic and online behavioural shifts
U.S. Music Streaming Giants Are Now Mobile Audience Heavyweights
From Viral to Tribal: The Next Frontier in Publishing