Consumers set up a blockbuster holiday season at the Box Office
The all-important holiday period for movie theatres has undergone a shake up, off the back of the record $425 million 5-day* Thanksgiving frame last month which set a completely new... Read more
Comscore TV Personification
New Year's Audience Guide
Basketball Audience Playbook
Unpacking the Role of AI in Media Measurement
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
CIMM Summit 2024
Optimizing Outcomes Through Reaching Audiences Cross-Screen
Comscore Taps Purchase Data To Help Measure Ad Impact
How To Solve Identity & Safeguard Privacy
Rachel Gantz, GM of Activation Solutions at Comscore discusses deprecation of third-party cookies and Apple’s decision to make its IDFA mobile ad system opt-in by consumers with BeetTV's Robert Andrew...
Data-Driven Means Data-Cleaning
Linear TV is Going Addressable & National
Comscore offers new audience targeting to solve for programmatic TV challen...
Buying television inventory programmatically continues to grow along with TV content choices. Comscore is responding by augmenting its audience-targeting offerings, including various personas, accordi...
Comscore in Journal of Advertising Research on How to Distinguish “Valuable...
Invalid Traffic: Why it Matters and Why You Should Care
AppNexus Joins Comscore Industry Trust
Mobile Metrix Now Features Reporting of Mobile Ad Network Reach