Currency for How Media Actually Works Today
Comscore Study Reveals Declining Percent of U.S. Consumers Buying the Brand...
Smaller Advertisers Deliver 62% of Ad Impressions on Facebook in Q3 2011
Brand Loyalty Eroding As Consumers’ Economic Pressures Increase
It’s no secret that the global recession has devastated many industries. And while some have recovered, consumers continue to feel the pain in a variety of ways, leading them to fundamentally alter th...
The Interconnection of Facebook Fan Pages
Financial Information/Advice Sites Grew Nearly 30 Percent Since Last Year i...
Advertising Strategies for Targeting U.S. Hispanics
Recently-released 2010 U.S. Census data reveals that more than half of the U.S. population growth between 2000 and 2010 was driven by Hispanics. During this time, the U.S. Hispanic population increase...
Online Video Content on the Rise in the U.S.
The NFL & Fantasy Football: A Match Made in Search Heaven
Comscore Social Essentials Shows that “Craftsman Experience” Doubles Social...
Introducing Comscore's Media Planner 2.0
Spotify Makes a Splash among U.S. Early Adopters
Brew Feature Phone Users Show High Level of Engagement
5 in 10 Top U.S. Mobile Devices Are Brew Feature Phones
Two Thirds of Tablet Owners Play Games on Their Device
Half of US Tablet Owners Made a Purchase on Device in September
Apple iOS Accounts for Majority of Non-Computer Traffic in the US
The Irish Times Leads Online Newspaper Category in Ireland
Digital Omnivores