- November 2, 2011

Comscore Study Reveals Declining Percent of U.S. Consumers Buying the Brand They "Want Most"

Today, Comscore released the results of a study on U.S. consumer buy down behavior in the aftermath of the most recent economic recession.

In a survey conducted annually among 1,000 female shoppers in the household, the percent of respondents choosing to buy the brand they want most (within a select group of common product categories) has declined 11 points since 2008. When the recession began in 2008, 54 percent of shoppers claimed to buy the brand they want most, compared to just 43 percent in 2011.

To download a complimentary copy of the report, visit http://www.comscore.com/BuyDown2011.

Comscore Study Reveals Declining Percent of U.S. Consumers Buying the Brand They “Want Most”