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Comscore Vision

A New Model for a New Era of Cross-Platform Measurement

Comscore in Journal of Advertising Research on Why the Gross Rating Point M...

In the following article entitled “Is the GRP Really Dead in a Cross-Platform Ecosystem?” Comscore Co-Founder and Chairman Emeritus Gian Fulgoni argues that the GRP will remain vital in the measuremen...

THIS could boost ad spending

The Rise of the Multi-Platform Viewer

It's Make it or Break it Time for the Fall TV Season

September is here and with it comes fall foliage, back to school sales and the much anticipated start to the new TV season. Between now and December, networks will premiere almost 40 new programs in a...

The Future of TV: Audience Lift and Audience Shift

The Rise of the Super Viewer and Why Advertisers Should Care

Media Planning with the Best of Both Worlds: TV & Digital

Cross Media

Solving for X: The Power of Combined TV and Digital

Measuring Multichannel Marketing

Comscore to Release Cross-Screen Video Measurement - Linear TV Measurement...

TV & Digital Video Everywhere: Measuring Multi-Platform, Time-shifted Video...

Time spent online by the numbers

Comscore and Kantar Partner on Global Cross-Media Audience and Campaign Mea...

Solving the Multi-Platform Video Measurement Challenge

Half of Millennial Netflix Viewers Stream Video on Mobile