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Will digital ads outpace TV?

Warc Webinar: 5 Digital Marketing Lessons from Comscore

As Merger Closes, Rentrak & Comscore Push ‘New Model’ For Media Measurement

The merger of media measurement houses Comscore and Rentrak just completed, heralding what the pair say is a new era in consumer tracking for brands and publishers.

Comscore Vision

A New Model for a New Era of Cross-Platform Measurement

Comscore in Journal of Advertising Research on Why the Gross Rating Point M...

In the following article entitled “Is the GRP Really Dead in a Cross-Platform Ecosystem?” Comscore Co-Founder and Chairman Emeritus Gian Fulgoni argues that the GRP will remain vital in the measuremen...

THIS could boost ad spending

The Rise of the Multi-Platform Viewer

It's Make it or Break it Time for the Fall TV Season

The Future of TV: Audience Lift and Audience Shift

The Rise of the Super Viewer and Why Advertisers Should Care

Media Planning with the Best of Both Worlds: TV & Digital

Cross Media

Solving for X: The Power of Combined TV and Digital

Measuring Multichannel Marketing

Comscore to Release Cross-Screen Video Measurement - Linear TV Measurement...

TV & Digital Video Everywhere: Measuring Multi-Platform, Time-shifted Video...

Time spent online by the numbers