2024 State of Gaming Report
Comscore’s ‘Everywhere’ Gets A Phased Roll-Out
The State of Social Media
Alone Together: Key Social Media Trends in 2022 and Beyond
In this presentation, we broke down what happened on social media and in society in 2021 with key data from platforms like Facebook, Instagram, TikTok, YouTube, Twitter, and more. Using these insights...
Moneyballing Media: How Big Data Is Transforming TV
Elevating Measurement: Delivering on a Cross-Platform Promise
The lasting impact of Meme stocks
Social amplification through platforms such as Reddit (specifically WallStreetBets) fueled the ‘meme stock’ conversation with GameStop and AMC among another dozen stocks dominating the headlines. This...
As Smart Speakers Evolve, So Do Consumers
Building the Path Forward for the Future of Measurement: An Open Letter to...
Media Currencies: The Past, Present, and Future
A New Paradigm for Television and Cross-Platform Personification
Planes, Trains, and Automobiles: Are Consumers Traveling Again for Good?
IAB State of Data Town Hall: Measurement
App Tracking Transparency and the Future of App Measurement
Comscore and LiveRamp Partner For Reliable TV Information
INTERACT Virtual Summit: The Strategy behind Telemundo's Exploration on Con...
Coronavirus coverage captures casual and diverse viewers
Connecting with Your Audience during COVID-19
Coronavirus pandemic and online behavioural shifts