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The Social Bowl: Top Brands, Influencers and Content throughout the Big Gam...

Unlocking the Advertising Power of YouTube

Growing Big Game Audiences in 2024

A closer look at the approach of the NFL to the event, shows a publisher focused on expanding its reach, from new broadcast audiences, to the curation of the half time show and the content produced fo...

Scoring with Comscore: A Data Driven Approach for Winning Insights on Sport...

Comscore & Nexstar Reach Multi-Year Agreement for Linear & Cross-Platform A...

Golden Globes, Oscars and More: Reaching your Audience

With the Golden Globes and Emmy Awards shows behind us, awards show season is now in full swing. Check out these Comscore insights delving into the year-over-year engagement on both earned and owned s...

New Comscore Reports Illustrate Measurement Stability to Enhance TV Campaig...

Top 23 Insights of 2023

Football Sees Another Week of Success in Albany-Schenectady, NY

Football Fans are in Mid-Season Form in Minneapolis-St. Paul, MN

Football Coverage Shines on Broadcast & Cable in Sacramento, CA

A Sports Filled Week in San Antonio, TX

Reach, Frequency and Beyond. Insights from Comscore and YouTube.

Nearly 1 in 3 Homes Tune in to Sunday Night Football in Baltimore, MD

A Big Week for Sunday Night Football in Salt Lake City, UT

Unlock the Power of Co-Viewing on Roku

Football Coverage Shines in Charlotte, NC

Is there Representativeness in Measurement? Why the Move to Cross-Platform...